Northeast of Phan Thiet the coastal road climbs over the slope of a Cham-Tower-topped hill and descends onto the long, sandy crescent of Mui Ne Bay. The formerly little-inhabited beach south of the fishing village of Mui Ne proper has seen some serious development in the last 15 years. Now it's a 15-km long strip of resorts that line up like pearls on Nguyen Dinh Chieu street, shaded by coconut palms. The main resort strip lies between the addresses of 2 and 90 Nguyen Dinh Chieu.